Rory Sutherland on The Six Sells Podcast
The Six Sells Podcast
00:00
The Power of Stories
Rory Lord: I think stories are the PDF files of human information. Once humans develop the capacity to tell stories, something fundamentally changed in our development. We can have a much more intelligent tax code than we do right now. And it's that old journalistic thing about, you know, dog bites man is not a front story, Man bites dog is a story. That's a page for another day.
Transcript
Play full episode
