In this episode of The Six Sells Podcast, Mike Nicholson, CEO at Six Sells, speaks with Richard Hicks, COO at C-Screens. The topics were varied, and include:The founding story of C-Screens and its mission to connect audiences via TV out of homeWhat TV out of home is and how it extends linear TV and CTV reachThe role of dwell time in audience engagement and advertising impactHow C-Screens solves key CTV challenges: frequency capping, buffering, and transparencyExclusive content partnerships including Sky, TikTok, and live sports rightsReal-world case studies showing uplift in sales and engagement (e.g. Innocent Smoothies, Robinsons)Emerging ad formats: QR code activations, interactive skins, and contextual creativeHow C-Screens measures advertising impact using MAC address technology and RS&A auditsThe shift from traditional TV buying to programmatic TV and CTV integrationThe growing role of AV teams in planning across TV, CTV, and out of homeFuture plans for regional targeting, content licensing, and product placement at scaleThe opportunity for brands to test and optimise creative in high-attention environments

In this episode of The Six Sells Podcast, Mike Nicholson speaks to Hamid Habib, Managing Director at Arena (formerly Havas Entertainment), to explore what makes modern media strategy effective.Hamid and Mike discuss how to align audience strategy, creative integration, and flexible planning in a fast-changing media landscape.Topics covered include:⦿ Hiring for attitude, training for skill⦿ Moving from rigid to flexible planning models⦿ Audience strategy using propensity modelling⦿ Choosing meaningful media over maximum reach⦿ Integrating media and creative for better outcomes⦿ Creating digital content tailored to platform behavioursWhether you’re in media planning, advertising strategy, or creative production, this conversation offers practical insight from a proven leader in the field.#adtech #advertising #media #marketing

‍‍How can brands optimise video advertising for real human attention?In this episode of The Six Sells Podcast, Mike Nicholson speaks with Nikhil Jain (Dailymotion) and Mike Follett (Lumen Research) to explore the latest insights on video advertising, interactivity, and attention measurement.💡 Topics covered:How Dailymotion uses enriched ad formats to increase brand recall.Why Lumen Research's eye-tracking tech helps brands plan, buy, and measure ads effectively.The role of context, interactivity, and sequencing in driving better ad engagement.The future of attention-based advertising and how brands can optimise video for maximum impact.A big thanks to Lumen Research for sponsoring the podcast!🔔 - Follow Six Sells on LinkedIn to get notifications of future episodes.

In this episode of The Six Sells Podcast, the shows first ever guest, Matt Stockbridge, speaks to Mike Nicholson about marketing effectiveness, and more.

In this episode, Mike Nicholson at Six Sells speaks with Dean Harris from Co-op Retail Media about a wide range of topics, including:The Power of Attention in Retail MediaOne of the most fascinating parts of our conversation was Co-op’s research with Lumen Research, which used eye-tracking technology to measure attention in convenience stores versus larger supermarkets. The results were impressive:Twice the ad visibility in convenience stores.Three times the attention (people looked at ads for longer).Four times higher brand recall compared to larger-format stores.These findings suggest that in-store advertising isn’t just about driving last-minute purchases—it can build brand equity, just like traditional media. When you consider that Co-op stores are highly frequented, those repeated exposures add up, reinforcing mental availability for brands over time.#RetailMedia #Advertising #Marketing

In this episode of The Six Sells Podcast, Mike Nicholson spoke with Nick Ashley from the Tesco Media & Insights Platform, and Mike Follett from Lumen Research about the impact of in-store digital advertising and some new research with JCDecaux about its effectiveness.

In this episode of The Six Sells Podcast, Mike Nicholson speaks to Sarah Vincent, UK Managing Director at Utiq, about digital identity, privacy, and the future of ad tech.Topics Discussed:Utiq’s role in digital advertising – a joint venture between Vodafone, Orange, Telefonica, and Deutsche Telekom.How Utiq works – providing publishers with a privacy-first way to identify users without third-party cookies.The open web vs. walled gardens – challenges and solutions for publishers and advertisers.Privacy and compliance – the impact of regulation and the importance of user consent.AI in ad tech – its role in automation, efficiency, and content organisation.Adoption challenges – how publishers and advertisers are integrating Utiq.Future of digital advertising – the need for industry-wide action in 2025.

Andrew Tindall⁠, SVP Global Partnerships at System 1 Group, spoke to ⁠Mike Nicholson ⁠about all things advertising effectiveness recently.As we move into the new year, Andrew talked through his top 10 suggestions for things CMO's might want to leave behind in 2024, which include the cost of dull advertising, shit industry panels and more.The conversation was both entertaining and grounded in research - we hope you enjoy it!

Fern Potter is the SVP of Strategy & Partnerships at Multilocal. In this episode of The Six Sells Podcast, Fern speaks to Mike Nicholson about programatic advertising, publisher revenue, adtech and of course, curation. What is it, who benefits and how?If you prefer to watch your podcasts, you can do so on YouTube here - https://www.youtube.com/watch?v=uwYZJWXito8#advertising #marketing #adtech #curation

In her book, Lori asks the question: "How can we get past the gender wars and 'menemies' mindset, and build a world that works better for all of us?" Gender equality benefits everyone - men and women - but the current situation is harming us all. In this podcast, Lori and I tried to have an open conversation, guided by the research Lori has conducted. We felt it was important to be honest and open, so please feel free to share your thoughts, disagree with anything, or add your perspective - but please do so respectfully and thoughtfully. Without open conversations, progress will remain out of reach. Big love! 🧡 #equality #LoriMeakin #TheSixSellsPodcast #NoMoreMenemies #media #advertising #marketing #womenempowerment #women #jordanpeterson #andrewtate