The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Steve Filler, whose roles span brand, display, video, CTV, interactive creative, branded content, publishers, programmatic and SAAS sales, with a real strength in crafting and delivering sales strategies that cut through the clutter. Currently Country manager UK at the ShowHeroes Group he thrives on building best in class commercial teams.Here are some of the topics discussed:Scale within CTV and uptake in interest Buying and the key teams involved in the processGrowth in retail media The role of video in campaignsTargeting the right ad to the right person The importance of unified platforms and contextual segmenting AI in the marketplace - the positive and the negativeAcceleration of AI generated content and the importance of brand safety Users reaction to AI and the need for genuine human experiences The growth of CTV and the players within the spaceInnovation and investment in research into ad effectiveness and user experience More education within the CTV space and the opportunities that are available Measuring advertising successAbout The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.uk‍Who is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Gemma Legg. Gemma has 22+ years in global sales and marketing including The Telegraph and Google and has now launched her own company Leggacy-Inc helping organisations achieve a truly inclusive culture where everyone can thrive. Here are some of the topics discussed:Understanding and recognising bi-polar and autism. The grief of a diagnosis and how it affects families.Creating a circle and protecting yourself. Being a chameleon and masking. Risk taking, catastrophising and manic episodes.Psychological safe spaces and DEI. Accommodations and inclusivity. The launch of Leggacy and creating impact.Breaking down the stigma of a diagnosis and celebrating the differences. About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.uk‍Who is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

AI in Media with James Harris, VP of Planning & Strategy WPP, on The Six Sells Podcast.

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Phil Jackson who has 10+ years experience within the media sales, agency and client side of the industry; including roles at GSK, Havas, Mindshare and now as Global Digital Marketing Effectiveness Innovation Director at Haleon.Here are some of the topics they discussed in this episode:Defining marketing effectiveness and efficiency.How do brand decide if they hire marketing effectiveness as a function?How the marketing effectiveness team interacts with other marketing and media functions.Attention and media quality data and driving incremental business performance.Cost efficiently using attention data to achieve successful outcomes.Importance of tapping into the short, long, tactical and brand-level measurements.Listening and learning from trends in marketplaces and being ready when the trend explodes.Contextual advertising and measuring effectively to attribute outcomes. Seasonality and the planning cycle and learning plan. Importance of measuring robustly, case studies and post campaign analysis to achieve global learnings. About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.ukWho is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ross Sergeant who has scaled high growth brands like Peroni, Asahi. and now The National Lottery as Global Media Director at Allwyn. Here are some of the topics we discussed in this episode.Defining diverse media plans and why programming choices, partnerships and nuances are key.Regionality, accent, idiosyncrasies and language within content and category entry points.How media selection has changed over the years and understanding the bias.The decision to separate creative and media agencies.The importance of the entrepreneurial mindset and the benefits of acting like a startup.The 70:20:10 mindset of tried and tested, mirroring what others have done, and big valuable tests.Briefing the industry and being open and transparent with agencies to discover more.Defining quality media and where these parameters lie including the quality of the viewership.Understanding the nuances of category bias, regionality, stereotyping and using data to understand insights.The ideal make-up of a future thinking, diverse media agency that could accurately plan for all the cultures that they are buying for. Putting the checks and balances in place to constantly interrogate media buying decisions. 
About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.ukWho is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Nick Flood, who has spent 23 years working in media.Nick started at Haymarket before moving to Dennis Publishing, then delving into private equity backed data businesses before landing at Future Publishing, Kindred, and now Shinka where he is Senior Vice President of Product and Go-To-Market.Here are some of the topics they discussed in this episode:The power of video and what makes it stand out from display or static advertising?The danger of AI blurring of the lines between what's real and what isn’t.What opportunities can CTV bring to advertisers over and above other mediums?The measurement of CTVWhat Nick is most excited about in terms of creativity and innovation.

In this episode of The Six Sells Podcast I spoke to Alex Knapman, who has a wealth of experience in retail media working at brands including Asda, Ocado, and currently at SG Retail and Halfords.Here are some of the topics we discussed in this episode.With retail media, is the most important word retail or is it media?Sofa to store media reaches audiences wherever they are - why are more retailers not harnessing the opportunities in this space?How the CMO can prove the ROI of their brand investments using retail media strategies.The relevancy flywheel - how do retailers find a balance between revenue and customer experience?The top three challenges and opportunities for 2026.About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.uk‍Who is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Mike Nicholson welcomed Ben Dimond from Lumen Research into the studio to talk about how attention intelligence leads to significant increases in media effectiveness.

Julie Chadwick, Managing Director of Dentsu Influence, shares her insights on the evolving world of influencer marketing. She discusses how creators captivate audiences more than brands through authentic storytelling. Julie emphasizes the importance of integrating brands naturally into creator content without mere logo placements. She also highlights the rise of vertical video and paid subscriptions, showing how creators are gaining value in the digital ecosystem. Exciting trends in the creator economy and the need for genuine connections shine through in their conversation.

In this episode of The Six Sells Podcast, Mike Nicholson welcomes Pete Markey into the studio.We discussed what his first 90 days as a CMO looks like, Answer Engine Optimisation, Brand building, AI's role in creativity and much more.