The Six Sells Podcast

On this episode of The Six Sells Podcast, Lauren Barnett, Head of UK Sales, at Samsung Ads spoke with Mike Nicholson at Six Sells about the advances in CTV ad targeting and how brands can leverage them.Thanks to Lumen Research for sponsoring The Six Sells Podcast. The brilliant team at Lumen help brands to increase ROI by planning, buying, optimising towards real human attention.Please subscribe if this content is of interest, and follow Six Sells on LinkedIn, and select 'all posts' via the bell icon in our profile to make sure you get notified when new episodes of the podcast are published.#CTV #Advertising #Media #MobileAdvertising

This podcast started out as nothing more than a recorded Zoom call during the Covid lockdown. 5 years, and 100 episodes later I have be privileged to learn so much from so many brilliant people.My very first guest, Matt Stockbridge, suggested that to mark the milestone, we turn the tables and put me in the hot seat. I wasn't keen - still not to be honest - but here are a few excruciating minutes of the marvellous Matt making me feel uncomfortable. Thank you to every single person who has liked, shared, commented and appeared on the show. It's been awesome, and I have no plans to stop just yet!Thanks also to Matt Stockbridge for such a polished presenter cameo - it's as if you have presented before? ;-)Best wishes, Mike

Suzanna Chaplin, CEO, at esbconnect joins Mike Nicholson from Six Sells in this episode to talk about the power of email.We can sometimes forget about email as the new shiny things continue to blind us, but there is still a huge, addressable audience to be reached.In this conversation Suzanna Mike discussed:Email as a branding channel (not only direct response).How email is a sticky channel because content tends to stay in the inbox for later retrieval.The power of an email subject line.Email as a Universal ID to power custom audiences. Please follow Six Sells on LinkedIn for notifications of future episodes.#Advertising #Marketing #Email

Kunal Nagpal is the Chief Business Officer at InMobi, and he spoke to Mike Nicholson in this episode of The Six Sells Podcast about attention, Glance TV, and more.

Samraj Matharu has worked at most of the large media agency groups during his career to date, specialising in data, analytics, algorithms, marketing science and AI.In this conversation, Samraj talks to Mike Nicholson at Six Sells about this, and a lot more:Attention metricsAIMulti-signal algorithmic buying

In this episode of The Six Sells Podcast, I’m joined by Filippo Gramigna, co-CEO at OneTag.We talk about the evolution of programmatic advertising, the real meaning of curation, and how OneTag has quietly built a lean, profitable ad tech business that cuts out the noise and delivers outcomes.Filippo explains how curation can improve attention, reduce waste, lower carbon emissions, and boost CPMs – all while making media advertising more efficient for buyers and sellers. If you’re in ad tech or work anywhere near programmatic, this one’s worth your time.

In this episode of The Six Sells Podcast, Sophie Toth talks to Mike Nicholson about a range of topics, starting with Sophie's journey from Hungary to leadership roles in European media and adtech, and now leading ad monetisation at Rakuten Viber – a messaging super app with global scale. Other topics include:Why apps are set to thrive in a post-cookie worldHow Viber balances user experience with ad monetisationThe unique strengths of messaging apps for marketersHer views on AI's practical role in programmatic and content creationThe story behind the Women in Programmatic Network, which now supports thousands of women globallyTrends in curation, partnerships, and the return to trusted marketplaces

Media effectiveness with Nick Pugh, MD EMEA, at Ebiquity. In this episode, Nick Pugh, Managing Director at Ebiquity, spoke to Mike Nicholson of Six Sells to unpack what real media effectiveness looks like in 2024.Nick shares insights on:✅ What media effectiveness really means (spoiler: it’s not just ROI)✅ The link between attention and outcomes✅ Why econometrics isn’t enough on its own✅ The role of creative and brand assets in long-term impact✅ How marketers can blend strategy, measurement, and media planning✅ Behind-the-scenes on a groundbreaking study with Lumen ResearchIf marketing, media, advertising or adtech is your thing, please subscribe to this channel.#MarketingEffectiveness #MediaROI #AttentionMetrics #AdvertisingStrategy

In this episode of The Six Sells Podcast, I spoke to Emily Roberts, Head of Digital, at the Responsible Marketing Advisory.Some of the topics we covered include:- Brands funding terror and child abuse content- Transparency and the dangers to CMO’s- Emily’s advice on how to avoid this for your brand- The explosion of sites on a media plan- Exclusion/inclusion lists and the challenges- The importance of brands supporting news brands- Hard news is OK in print, why not online?- Are trusted, curated site lists the answer?The Six Sells Podcast is sponsored by Lumen Research - Lumen are an eye-tracking technology company that is enabling CMO’s to plan, buy, optimise and measure media investment towards real human attention.#Marketing #Media #Advertising #Transparency #BrandSafety

In this episode of The Six Sells Podcast, Mike Nicholson, CEO at Six Sells, speaks with Richard Hicks, COO at C-Screens. The topics were varied, and include:The founding story of C-Screens and its mission to connect audiences via TV out of homeWhat TV out of home is and how it extends linear TV and CTV reachThe role of dwell time in audience engagement and advertising impactHow C-Screens solves key CTV challenges: frequency capping, buffering, and transparencyExclusive content partnerships including Sky, TikTok, and live sports rightsReal-world case studies showing uplift in sales and engagement (e.g. Innocent Smoothies, Robinsons)Emerging ad formats: QR code activations, interactive skins, and contextual creativeHow C-Screens measures advertising impact using MAC address technology and RS&A auditsThe shift from traditional TV buying to programmatic TV and CTV integrationThe growing role of AV teams in planning across TV, CTV, and out of homeFuture plans for regional targeting, content licensing, and product placement at scaleThe opportunity for brands to test and optimise creative in high-attention environments