Suzanna Chaplin on The Six Sells Podcast

Suzanna Chaplin, CEO, at esbconnect joins Mike Nicholson from Six Sells in this episode to talk about the power of email.

We can sometimes forget about email as the new shiny things continue to blind us, but there is still a huge, addressable audience to be reached.

In this conversation Suzanna Mike discussed:

Email as a branding channel (not only direct response).

How email is a sticky channel because content tends to stay in the inbox for later retrieval.

The power of an email subject line.

Email as a Universal ID to power custom audiences.

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#Advertising #Marketing #Email