Richard Hicks on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson, CEO at Six Sells, speaks with Richard Hicks, COO at C-Screens. The topics were varied, and include:

• The founding story of C-Screens and its mission to connect audiences via TV out of home

• What TV out of home is and how it extends linear TV and CTV reach

• The role of dwell time in audience engagement and advertising impact

• How C-Screens solves key CTV challenges: frequency capping, buffering, and transparency

• Exclusive content partnerships including Sky, TikTok, and live sports rights

• Real-world case studies showing uplift in sales and engagement (e.g. Innocent Smoothies, Robinsons)

• Emerging ad formats: QR code activations, interactive skins, and contextual creative

• How C-Screens measures advertising impact using MAC address technology and RS&A audits

• The shift from traditional TV buying to programmatic TV and CTV integration

• The growing role of AV teams in planning across TV, CTV, and out of home

• Future plans for regional targeting, content licensing, and product placement at scale

• The opportunity for brands to test and optimise creative in high-attention environments