Emily Roberts on The Six Sells Podcast

In this episode of The Six Sells Podcast, I spoke to Emily Roberts, Head of Digital, at the Responsible Marketing Advisory.

Some of the topics we covered include:

- Brands funding terror and child abuse content

- Transparency and the dangers to CMO’s

- Emily’s advice on how to avoid this for your brand

- The explosion of sites on a media plan

- Exclusion/inclusion lists and the challenges

- The importance of brands supporting news brands

- Hard news is OK in print, why not online?

- Are trusted, curated site lists the answer?

The Six Sells Podcast is sponsored by Lumen Research - Lumen are an eye-tracking technology company that is enabling CMO’s to plan, buy, optimise and measure media investment towards real human attention.

#Marketing #Media #Advertising #Transparency #BrandSafety