The Six Sells Podcast

Everything happens somewhere! In this episode of The Six Sells Podcast, Nigel Clarkson, Chief Revenue Officer at TapTap Digital talks to Mike Nicholson about his career to date, area-based marketing, location, isochrones, retail media and lots more. You can now WATCH The Six Sells Podcast in 4K video here - https://www.youtube.com/watch?v=5L-sE28-ukA&t=594s #areabasedmarketing #advertising #adtech #taptapdigital #nigelclarkson #media #marketing #everythinghappenssomewhere

Lumen Research, Brand Metrics, and Havas Media Group collaborated to conduct the biggest study ever on the link between attention and memory. In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Mike Follett, CEO of Lumen Research, and Anders Lithner, CEO of Brand Metrics. Mike and Anders reveal some landmark findings that expand our understanding of human attention to advertising, and what pattern of attention is required to build awareness versus the different pattern needed to create consideration, for example. This is also the first episode of many that is sponsored by Lumen Research, who are the first-ever sponsor of The Six Sells Podcast! Lumen Research is an eye-tracking technology company that is expanding our understanding of human attention and helping brands turn attention into action. I couldn’t be more delighted to be partnering with them on this podcast.

In this episode of The Six Sells Podcast, Jon Walsh, founder of Jobsinadtech.com, talks to Mike Nicholson at Six Sells about what he would like to start, continue and stop in the adtech world, gives his advice for those currently looking for work, and reveals if an 18 year old Jon would enter the adtech world today. #adtech #advertising #jobsearch #recruitment

In this episode of The Six Sells Podcast. Mike Nicholson from Six Sells speaks with Stephen Jenkins, founder, at Too Many Dreams. The conversation covered a wide range of topics including media, music, mental health and marketing. ✴️✴️✴️✴️✴️✴️ The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives. The two directors of Six Sells, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms Email hello@sixsells.co.uk for more information. www.sixsells.co.uk

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells caught up with Tony Evans, a journalist for over 25 years and former Football editor of The Times. Tony & Mike talked about the power of sport, the changing face of journalism and newspapers, what makes the best football managers the best, and lots more.

Lucy Alexander on The Six Sells PodcastIn this episode of The Six Sells Podcast, Mike Nicholson from Six Sells spoke with Lucy Alexander, Director of Insight & Analytics, at the Financial Times.Lucy began her career in 2009 at the Telegraph during the credit crunch, and has since worked at Channel 4, Burberry, and ASOS before joining the FT eight years ago.This episode touched upon many topics which include:The collaborative environment and high-quality work culture at the FT, with an emphasis on a team effort and long-term employee retention.The importance of understanding that you are not your customer.FT’s trust is built on sound business practices and top-tier journalism.How trust is measured The importance of data in supporting advertising, subscription strategies, and overall business decisions.How ‘data democratisation’ allows teams to access and utilise data independently, which supports decision-making across departments, from advertising to editorial strategy.Balancing free and subscription offers to maximise reader engagement.FT is experimenting with AI tools like ChatGPT and has partnered with OpenAI to enhance workflows and improve efficiency.Lucy also talked about the importance of integrating AI while being mindful of ethical considerations.✴️✴️✴️✴️✴️✴️The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives.The two directors of Six Sells, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands.With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content.We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedCommsEmail hello@sixsells.co.uk for more information.www.sixsells.co.uk

Mike Nicholson recently (June 2024) spoke with Karen Stacey, CEO, at Digital Cinema Media about UK cinema, advertising and much more. Karen spoke about what she is most proud of, leading a media business that dropped to zero revenue overnight during Covid, attention metrics as they relate to cinema advertising, her role at WACL and much more. * * * * * * The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives. The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms Email hello@sixsells.co.uk for more information. www.sixsells.co.uk

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Alistair Hill, CEO, at On Device. This conversation is centred around modern brand lift measurement. Alistair and Mike talk about how brand advertising is an investment, not a cost, how advertising works passively, why brands should embrace media fragmentation, the magic in the media plan, and much more. * * * * * * The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives. The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms Email hello@sixsells.co.uk for more information. www.sixsells.co.uk

Paul Wright, the Head of Uber Advertising for the UK and Eire, shares his journey from a sales assistant to a leader in media. He discusses the intricacies of working with media agencies and how targeted advertising is revolutionizing ride-sharing experiences. Insights into the role of consumer intent reveal innovative strategies for engaging customers during idle moments. Wright also dives into the evolving landscape of FMCG and e-commerce, highlighting the emergence of convenience delivery services and the importance of ethical advertising practices.

In this episode of The Six Sells Podcast, Chloe Hawking, CEO of Kinesso UK spoke to Mike Nicholson at Six Sells about a range of topics including: Digital Marketing Agency-Client Relationship People Development Retail Media Performance Marketing AI in Marketing Operational Efficiency Future Marketing Trends * * * * * * The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives. The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms Email hello@sixsells.co.uk for more information. www.sixsells.co.uk