The Six Sells Podcast

Lucy Alexander on The Six Sells PodcastIn this episode of The Six Sells Podcast, Mike Nicholson from Six Sells spoke with Lucy Alexander, Director of Insight & Analytics, at the Financial Times.Lucy began her career in 2009 at the Telegraph during the credit crunch, and has since worked at Channel 4, Burberry, and ASOS before joining the FT eight years ago.This episode touched upon many topics which include:The collaborative environment and high-quality work culture at the FT, with an emphasis on a team effort and long-term employee retention.The importance of understanding that you are not your customer.FT’s trust is built on sound business practices and top-tier journalism.How trust is measured The importance of data in supporting advertising, subscription strategies, and overall business decisions.How ‘data democratisation’ allows teams to access and utilise data independently, which supports decision-making across departments, from advertising to editorial strategy.Balancing free and subscription offers to maximise reader engagement.FT is experimenting with AI tools like ChatGPT and has partnered with OpenAI to enhance workflows and improve efficiency.Lucy also talked about the importance of integrating AI while being mindful of ethical considerations.✴️✴️✴️✴️✴️✴️The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives.The two directors of Six Sells, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands.With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content.We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedCommsEmail hello@sixsells.co.uk for more information.www.sixsells.co.uk

Mike Nicholson recently (June 2024) spoke with Karen Stacey, CEO, at Digital Cinema Media about UK cinema, advertising and much more. Karen spoke about what she is most proud of, leading a media business that dropped to zero revenue overnight during Covid, attention metrics as they relate to cinema advertising, her role at WACL and much more. * * * * * * The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives. The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms Email hello@sixsells.co.uk for more information. www.sixsells.co.uk

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Alistair Hill, CEO, at On Device. This conversation is centred around modern brand lift measurement. Alistair and Mike talk about how brand advertising is an investment, not a cost, how advertising works passively, why brands should embrace media fragmentation, the magic in the media plan, and much more. * * * * * * The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives. The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms Email hello@sixsells.co.uk for more information. www.sixsells.co.uk

Paul Wright, the Head of Uber Advertising for the UK and Eire, shares his journey from a sales assistant to a leader in media. He discusses the intricacies of working with media agencies and how targeted advertising is revolutionizing ride-sharing experiences. Insights into the role of consumer intent reveal innovative strategies for engaging customers during idle moments. Wright also dives into the evolving landscape of FMCG and e-commerce, highlighting the emergence of convenience delivery services and the importance of ethical advertising practices.

In this episode of The Six Sells Podcast, Chloe Hawking, CEO of Kinesso UK spoke to Mike Nicholson at Six Sells about a range of topics including: Digital Marketing Agency-Client Relationship People Development Retail Media Performance Marketing AI in Marketing Operational Efficiency Future Marketing Trends * * * * * * The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives. The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms Email hello@sixsells.co.uk for more information. www.sixsells.co.uk

In episode #77 of The Six Sells Podcast, Mike Nicholson talks to Kara Osborne, CEO at UM London. The conversation was wide ranging, starting from Kara's early career at GM Motors and the early days of big data right up to the future of AI. Some of the topics covered include: Hear the story of how Kara interviewed for and accepted a top marketing job on the same day! The early days of big data and how to organise it. Kara’s view on the role of technology and AI in media planning and buying. Possible ethical and creative issues that AI presents. The dynamics of the agency/client relationship, and how that has changed. Made for advertising sites, the definition, the value and the role of data in identifying valuable media. Listen to Kara talk about why "the future is gonna be less about training engineers and more about asking smart questions" * * * * * * The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives. The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms Email hello@sixsells.co.uk for more information. www.sixsells.co.uk

In episode #78 of The Six Sells Podcast, Mike Nicholson met with Jon Waite, Global Managing Director at Havas Media. The conversation was a wide ranging and touched upon attention metrics, meaningful media, media and creative teams working together, retail media, and even had a tip for media sellers. * * * * * * www.sixsells.co.uk * * * * * * Six Sells is a global B2B communications agency based in London that serves B2B organisations in many industries, with a particular focus on media, advertising, adtech, and martech.We help you reach your audiences by creating words, pictures, and videos that enable your people to tell stories, which lead towards the value that your company offers.

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Joy Dean, Head of Addressable Attention, UK, Tobii ATTEX. Mike has spoken to most of the attention vendors in the industry over the years, yet Tobii are possibly the largest vendor that you have never heard of? Joy and Mike discus the attention landscape, and Tobii's belief that always on, passively collected, locally sourced ground truth data is essential to ensure that your measurement models are based on the real world. * * * * * * Six Sells is a B2B communications agency. The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms Email hello@sixsells.co.uk for more information. www.sixsells.co.uk

Exploring Retail Media and its diverse advertising channels, including onsite, offsite, and connected-store advertising. Data-driven targeting strategies with Tesco's club card data and case studies. Evolution of retail media and data-driven advertising, emphasizing collaboration between publishers and demand-side platforms. Innovations in technology for healthier shopping choices and insights on standardization and transparency in media ecosystems. Brands collaborating with Tesco for full funnel marketing strategy.

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Tom Sweeney, VP of Influencer, at Brainlabs. At Six Sells we have long understood that people pay a lot more attention to the personable content of people than they do to corporate content published by brands. It's no wonder then that influencer marketing has evolved in a significant way. It used to be thought of by marketers as a brand or PR play, but is now delivering tangible business results at every stage of the funnel. This fascinating conversation covered many topics which include: ‣ What is influencer marketing ‣ B2B influencer marketing ‣ Brands adopting home grown influencers ‣ How organic + paid is ‘a no brainer’ ‣ Influencer + SEO is a game changer Tom offers some really fascinating insights into how influencer marketing is performing best today, and how it will perform even better in the future. * * * * * * Six Sells is a B2B communications agency for senior executives. The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. Email hello@sixsells.co.uk for more information.