The Six Sells Podcast

In this episode, Mike Nicholson at Six Sells speaks with Dean Harris from Co-op Retail Media about a wide range of topics, including:The Power of Attention in Retail MediaOne of the most fascinating parts of our conversation was Co-op’s research with Lumen Research, which used eye-tracking technology to measure attention in convenience stores versus larger supermarkets. The results were impressive:Twice the ad visibility in convenience stores.Three times the attention (people looked at ads for longer).Four times higher brand recall compared to larger-format stores.These findings suggest that in-store advertising isn’t just about driving last-minute purchases—it can build brand equity, just like traditional media. When you consider that Co-op stores are highly frequented, those repeated exposures add up, reinforcing mental availability for brands over time.#RetailMedia #Advertising #Marketing

In this episode of The Six Sells Podcast, Mike Nicholson spoke with Nick Ashley from the Tesco Media & Insights Platform, and Mike Follett from Lumen Research about the impact of in-store digital advertising and some new research with JCDecaux about its effectiveness.

In this episode of The Six Sells Podcast, Mike Nicholson speaks to Sarah Vincent, UK Managing Director at Utiq, about digital identity, privacy, and the future of ad tech.Topics Discussed:Utiq’s role in digital advertising – a joint venture between Vodafone, Orange, Telefonica, and Deutsche Telekom.How Utiq works – providing publishers with a privacy-first way to identify users without third-party cookies.The open web vs. walled gardens – challenges and solutions for publishers and advertisers.Privacy and compliance – the impact of regulation and the importance of user consent.AI in ad tech – its role in automation, efficiency, and content organisation.Adoption challenges – how publishers and advertisers are integrating Utiq.Future of digital advertising – the need for industry-wide action in 2025.

Andrew Tindall⁠, SVP Global Partnerships at System 1 Group, spoke to ⁠Mike Nicholson ⁠about all things advertising effectiveness recently.As we move into the new year, Andrew talked through his top 10 suggestions for things CMO's might want to leave behind in 2024, which include the cost of dull advertising, shit industry panels and more.The conversation was both entertaining and grounded in research - we hope you enjoy it!

Fern Potter is the SVP of Strategy & Partnerships at Multilocal. In this episode of The Six Sells Podcast, Fern speaks to Mike Nicholson about programatic advertising, publisher revenue, adtech and of course, curation. What is it, who benefits and how?If you prefer to watch your podcasts, you can do so on YouTube here - https://www.youtube.com/watch?v=uwYZJWXito8#advertising #marketing #adtech #curation

In her book, Lori asks the question: "How can we get past the gender wars and 'menemies' mindset, and build a world that works better for all of us?" Gender equality benefits everyone - men and women - but the current situation is harming us all. In this podcast, Lori and I tried to have an open conversation, guided by the research Lori has conducted. We felt it was important to be honest and open, so please feel free to share your thoughts, disagree with anything, or add your perspective - but please do so respectfully and thoughtfully. Without open conversations, progress will remain out of reach. Big love! 🧡 #equality #LoriMeakin #TheSixSellsPodcast #NoMoreMenemies #media #advertising #marketing #womenempowerment #women #jordanpeterson #andrewtate

Everything happens somewhere! In this episode of The Six Sells Podcast, Nigel Clarkson, Chief Revenue Officer at TapTap Digital talks to Mike Nicholson about his career to date, area-based marketing, location, isochrones, retail media and lots more. You can now WATCH The Six Sells Podcast in 4K video here - https://www.youtube.com/watch?v=5L-sE28-ukA&t=594s #areabasedmarketing #advertising #adtech #taptapdigital #nigelclarkson #media #marketing #everythinghappenssomewhere

Lumen Research, Brand Metrics, and Havas Media Group collaborated to conduct the biggest study ever on the link between attention and memory. In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Mike Follett, CEO of Lumen Research, and Anders Lithner, CEO of Brand Metrics. Mike and Anders reveal some landmark findings that expand our understanding of human attention to advertising, and what pattern of attention is required to build awareness versus the different pattern needed to create consideration, for example. This is also the first episode of many that is sponsored by Lumen Research, who are the first-ever sponsor of The Six Sells Podcast! Lumen Research is an eye-tracking technology company that is expanding our understanding of human attention and helping brands turn attention into action. I couldn’t be more delighted to be partnering with them on this podcast.

In this episode of The Six Sells Podcast, Jon Walsh, founder of Jobsinadtech.com, talks to Mike Nicholson at Six Sells about what he would like to start, continue and stop in the adtech world, gives his advice for those currently looking for work, and reveals if an 18 year old Jon would enter the adtech world today. #adtech #advertising #jobsearch #recruitment

In this episode of The Six Sells Podcast. Mike Nicholson from Six Sells speaks with Stephen Jenkins, founder, at Too Many Dreams. The conversation covered a wide range of topics including media, music, mental health and marketing. ✴️✴️✴️✴️✴️✴️ The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives. The two directors of Six Sells, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms Email hello@sixsells.co.uk for more information. www.sixsells.co.uk