The Six Sells Podcast
Nick Ashley on The Six Sells Podcast
Feb 28, 2024
Exploring Retail Media and its diverse advertising channels, including onsite, offsite, and connected-store advertising. Data-driven targeting strategies with Tesco's club card data and case studies. Evolution of retail media and data-driven advertising, emphasizing collaboration between publishers and demand-side platforms. Innovations in technology for healthier shopping choices and insights on standardization and transparency in media ecosystems. Brands collaborating with Tesco for full funnel marketing strategy.
49:11
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Retail media integrates full-funnel approach beyond in-store ads, leveraging digital tools for enhanced brand communication.
- Tesco's Clubcard data enables precise audience targeting and personalized messaging for effective campaign impact.
Deep dives
Introduction of Retail Media and Role at Tesco Media Insights
Retail media encompasses marketing to retailer's customers at different stages like the point of purchase or brand choice. The guest, Nick, works as the client development director at Tesco Media Insight platform, managing strategic planning and agency relations. Tesco and Dunhamby have had a retail media business for decades, collaborating with client marketing teams.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
