

Nick Ashley on The Six Sells Podcast
Feb 28, 2024
Exploring Retail Media and its diverse advertising channels, including onsite, offsite, and connected-store advertising. Data-driven targeting strategies with Tesco's club card data and case studies. Evolution of retail media and data-driven advertising, emphasizing collaboration between publishers and demand-side platforms. Innovations in technology for healthier shopping choices and insights on standardization and transparency in media ecosystems. Brands collaborating with Tesco for full funnel marketing strategy.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
Exploring Retail Media and Its Diverse Advertising Channels
02:57 • 3min
Data-driven Targeting Strategies in Retail Media
06:23 • 21min
Evolution of Retail Media and Data-Driven Advertising
27:14 • 8min
Evolving Retail Media Strategies Through Data Integration and Innovative Media Forms
35:21 • 7min
Exploring Technology to Improve Healthy Shopping Choices
41:51 • 2min
Insights on Standardization, Transparency, and Quality in Media Ecosystems
44:05 • 3min
Brands Collaborating with Tesco for Full Funnel Marketing Strategy
46:37 • 3min