
Nick Ashley on The Six Sells Podcast
The Six Sells Podcast
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Evolution of Retail Media and Data-Driven Advertising
Exploring the transformative potential of retail media and data-driven advertising with a focus on collaboration between publishers and demand-side platforms. The chapter emphasizes the importance of transactional data and targeted advertising strategies in driving effective marketing campaigns. It also addresses the significance of data consent, leveraging empirical insights, and maintaining quality standards in the evolving digital advertising landscape.
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