In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Nick Ashley from the Tesco Media & Insights Platform about Retail Media:

- What is it and how should it be defined?

- Is it an opportunity or a threat to the open web?

- Tesco Clubcard data and how to activate it

- Omnichannel advertising 'from sofa to store'

- Examples and case studies

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Six Sells is a B2B communications agency.

The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.

On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands.

With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content.

We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms

Email hello@sixsells.co.uk for more information.

www.sixsells.co.uk