Nick Ashley

Exploring Retail Media and its diverse advertising channels, including onsite, offsite, and connected-store advertising. Data-driven targeting strategies with Tesco's club card data and case studies. Evolution of retail media and data-driven advertising, emphasizing collaboration between publishers and demand-side platforms. Innovations in technology for healthier shopping choices and insights on standardization and transparency in media ecosystems. Brands collaborating with Tesco for full funnel marketing strategy.