The Six Sells Podcast

⁠Rachel Powney⁠ has held senior marketing positions at companies that include Verizon, OpenX and Unruly. In this episode of The Six Sells Podcast, Mike Nicholson talks to Rachel about customer centricity, creativity, and how we might better align the sales and marketing functions within B2B organisations. ****** Six Sells is a B2B communications agency for sales and marketing leaders. We help your client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services. Email hello@sixsells.co.uk for more information

The scariest number in B2B Marketing? According to 'hot-off-the-press' research by The B2B Institute, having researched 7,046 companies across five different verticals, that number is 16%. 16% represents the piffling average overlap between the people seeing marketing communications and the people seeing sales comms. Here's a few thoughts about why that is such a big issue, and what we might do about it. If you listen via the player on our website, you can review my suggestions at the same time - https://www.sixsells.co.uk/blog/the-16-gap-between-b2b-sales-and-marketing-communications www.sixsells.co.uk #PeopleShapedComms

How do you marry the need for scale in your sales messaging, with the 1-2-1, more personalised, bespoke communications? I'll give you my thoughts on that in these 7 minutes. The inspiration for this new, shorter format was a question I was asked after publishing the interview with Barney Worfolk-Smith on the state of B2B sales. When asked a question that doesn't have a simple answer, I often reply with a voice note in Slack, WhatsApp or wherever. It's quicker, easier and more personable. I decided to trial publishing those voice notes to a wider audience, to see if they were helpful to people other than the author of the question. Please let me know your thoughts - if these shorter voice notes are helpful I'll continue them, if not, I will stop! 🧡 ****** Six Sells is a B2B Communication agency for sales and marketing leaders. We offer bespoke training, consulting, or done-for-you services that can help you with your B2B sales and marketing efforts. Email hello@sixsells.co.uk for more information, and Karen or Mike will get back to you right away. www.sixsells.co.uk

Are you contributing to the "avalanche of irrelevance" in buyers inboxes? In this 'must-listen' episode of The Six Sells Podcast, Mike Nicholson of Six Sells speaks with Barney Worfolk-Smith of DAIVID about how cold B2B sales is fast becoming a "lose, lose, lose, lose" game. Being the 'familiar signal' and not the noise is essential for success when our clients are drowning in email. #b2bsales #sales #marketing #advertising #media

Mark Challinor is Media Advertising Initiative Lead at INMA, The International News Media Association. In this episode, Mark talks with Mike Nicholson at Six Sells about the 'heaven and hell' of AI with his publishers hat on. #ai #publishing #advertising #inma

Khyati Pal is the Marketing Director of Keystream. In this episode of The Six Sells Podcast, Khyati spoke to Mike Nicholson at Six Sells about: • Planning for better alignment between sales and marketing • The power in your people • Balancing the need for both long-term and short-term marketing ****** About Six Sells: Six Sells is a people-shaped B2B communications agency. Our directors, Karen and Mike, have a combined 60 years of marketing, sales, and business development experience within media, advertising, and adtech businesses. Our team works with your leadership team to define your target audiences, and the messages you wish to deliver to each of those target audiences, and then identify the people within your business who are best placed to lead the communication of each of those topics, to each of those audiences. We then help with training, consulting, and content creation services that will amplify your communications towards your ideal clients, thus increasing touchpoints between sellers and buyers. ****** All inquiries please to mike@sixsells.co.uk

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells spoke to Karen Nelson-Field of Amplified Intelligence about the rising practice of measuring human attention to advertising. Some of the questions we discussed were: Attention decay - what it it, what influences it and why should you care? Memory consolidation - how seconds of attention lead to days of memory. Viewability, Time in View, and Attention - How Should We Be Thinking About and Using These Three Metrics? Creativity - Should we Be designing creatively for the environment we're buying? 'How long is this ad placement' - this is a question we never ask for display advertising, but should we consider how long it takes for our display ad to communicate a point, and if it aligns with the ad placements we're buying? Karen was at her brilliant best, and this is well worth a listen for anybody working in marketing and advertising. P.S. This was the first ever episode of The Six Sells Podcast to be recorded in a studio - please do let me know if you noticed an improvement in quality, and if you did, was it worth the additional work? Email is mike@sixsells.co.uk #advertising #media #marketing #attention

Mike Nicholson from Six Sells speaks to Jon Walsh of JobsInAdTech.com about the layoffs in the industry, and how people might want to think about finding their next role. Also a first-ever playing of the JobsInAdTech.com audio ad! www.sixsells.co.uk | #peopleshapedcomms #jobs #adtech #recruitment

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells talks with Fern Potter, VP, Business and Product Strategy, at Multilocal about advertising targeting in a privacy-first world, sustainability, Supply path optimisation, and more.

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Ian Forrester from DAIVID about how marketers can understand attention captured, emotions evoked, what really works, and why, when it comes to their advertising creative. #advertising #attention #media #ai