Mike Nicholson speaks to Claire Gleeson-Landry, Head of Investment & Sustainable Media, at Good-Loop, about advertising for good.
When brands, consumers, and publishers are on the same 'good' page, together advertising can make a positive impact in the world.
This conversation covered a number of topics which include:
‣ The carbon emissions emitted by digital advertising.
‣ Being more intentional about media planning.
‣ Sustainability - are we talking or acting?
‣ The media agency view.
‣ Carbon estimators.
‣ Approaching carbon reduction targets.
‣ Risks of green-washing and green-hushing.
‣ How can we all make small changes that add up?
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Six Sells is a B2B communications agency.
Our directors, Karen and Mike, have a combined 60 years of marketing, sales and business development experience within media, advertising, adtech and consulting businesses.
www.sixsells.co.uk
#media #adtech #advertising #marketing
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