The Six Sells Podcast

Mark Challinor is Media Advertising Initiative Lead at INMA, The International News Media Association. In this episode, Mark talks with Mike Nicholson at Six Sells about the 'heaven and hell' of AI with his publishers hat on. #ai #publishing #advertising #inma

Khyati Pal is the Marketing Director of Keystream. In this episode of The Six Sells Podcast, Khyati spoke to Mike Nicholson at Six Sells about: • Planning for better alignment between sales and marketing • The power in your people • Balancing the need for both long-term and short-term marketing ****** About Six Sells: Six Sells is a people-shaped B2B communications agency. Our directors, Karen and Mike, have a combined 60 years of marketing, sales, and business development experience within media, advertising, and adtech businesses. Our team works with your leadership team to define your target audiences, and the messages you wish to deliver to each of those target audiences, and then identify the people within your business who are best placed to lead the communication of each of those topics, to each of those audiences. We then help with training, consulting, and content creation services that will amplify your communications towards your ideal clients, thus increasing touchpoints between sellers and buyers. ****** All inquiries please to mike@sixsells.co.uk

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells spoke to Karen Nelson-Field of Amplified Intelligence about the rising practice of measuring human attention to advertising. Some of the questions we discussed were: Attention decay - what it it, what influences it and why should you care? Memory consolidation - how seconds of attention lead to days of memory. Viewability, Time in View, and Attention - How Should We Be Thinking About and Using These Three Metrics? Creativity - Should we Be designing creatively for the environment we're buying? 'How long is this ad placement' - this is a question we never ask for display advertising, but should we consider how long it takes for our display ad to communicate a point, and if it aligns with the ad placements we're buying? Karen was at her brilliant best, and this is well worth a listen for anybody working in marketing and advertising. P.S. This was the first ever episode of The Six Sells Podcast to be recorded in a studio - please do let me know if you noticed an improvement in quality, and if you did, was it worth the additional work? Email is mike@sixsells.co.uk #advertising #media #marketing #attention

Mike Nicholson from Six Sells speaks to Jon Walsh of JobsInAdTech.com about the layoffs in the industry, and how people might want to think about finding their next role. Also a first-ever playing of the JobsInAdTech.com audio ad! www.sixsells.co.uk | #peopleshapedcomms #jobs #adtech #recruitment

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells talks with Fern Potter, VP, Business and Product Strategy, at Multilocal about advertising targeting in a privacy-first world, sustainability, Supply path optimisation, and more.

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Ian Forrester from DAIVID about how marketers can understand attention captured, emotions evoked, what really works, and why, when it comes to their advertising creative. #advertising #attention #media #ai

This podcast episode discusses the decline in the effectiveness of advertising and explores the use of right-brain elements such as dialogue, music, and distinctive accents. It also examines changes in media output, the differences between the left and right hemispheres of the brain, and the relevance of B2B communication for B2C brands. The importance of entertaining advertising, facial expressions in communication and storytelling, and the power of video and storytelling are also discussed.

In this episode of The Six Sells Podcast ... Mike Nicholson speaks with Michelle Randall of Digital Turbine and Mike Follett of Lumen Research about planning for attention. The questions explored in this conversation include: ‣ How much attention is enough attention? ‣ What do high-attention environments have in common? ‣ The different in attention needs between nudging people towards a known brand vs telling a brand story? ‣ Does more attention equal more memory? #advertising #media #marketing #attentioneconomy

In this episode of The Six Sells Podcast, Mike Nicholson speaks to Bill Swanson about video advertising, contextual targeting, AI, and more. Bill Swanson has over 20 years of digital publishing and ad-tech experience and he currently leads international expansion as the SVP of EMEA at Connatix, a video technology company for publishers and advertisers. As a respected digital media and advertising leader, Bill plays an integral role in driving expansion and strategy for both buy and sell sides of the business across the EMEA region. Please do listen and share with your followers on LinkedIn, Twitter, and beyond. Note: Please excuse the slight audio echo that appears in a few places. It is very light, and shouldn't compromise your enjoyment of the show.

John Sills, Managing Partner at The Foundation, discusses making life better for customers and creating a more 'human' organization. He debunks myths in decision-making, emphasizes the dangers of loyalty assumptions and feedback surveys, and highlights the financial and reputational costs of a bad customer experience. He shares the five enablers and seven behaviors for improving the human experience, emphasizes the importance of personalized email outreach, and explores the need for adult-to-adult relationships and human connection in organizations.