The Six Sells Podcast

This podcast episode discusses the decline in the effectiveness of advertising and explores the use of right-brain elements such as dialogue, music, and distinctive accents. It also examines changes in media output, the differences between the left and right hemispheres of the brain, and the relevance of B2B communication for B2C brands. The importance of entertaining advertising, facial expressions in communication and storytelling, and the power of video and storytelling are also discussed.

In this episode of The Six Sells Podcast ... Mike Nicholson speaks with Michelle Randall of Digital Turbine and Mike Follett of Lumen Research about planning for attention. The questions explored in this conversation include: ‣ How much attention is enough attention? ‣ What do high-attention environments have in common? ‣ The different in attention needs between nudging people towards a known brand vs telling a brand story? ‣ Does more attention equal more memory? #advertising #media #marketing #attentioneconomy

In this episode of The Six Sells Podcast, Mike Nicholson speaks to Bill Swanson about video advertising, contextual targeting, AI, and more. Bill Swanson has over 20 years of digital publishing and ad-tech experience and he currently leads international expansion as the SVP of EMEA at Connatix, a video technology company for publishers and advertisers. As a respected digital media and advertising leader, Bill plays an integral role in driving expansion and strategy for both buy and sell sides of the business across the EMEA region. Please do listen and share with your followers on LinkedIn, Twitter, and beyond. Note: Please excuse the slight audio echo that appears in a few places. It is very light, and shouldn't compromise your enjoyment of the show.

John Sills, Managing Partner at The Foundation, discusses making life better for customers and creating a more 'human' organization. He debunks myths in decision-making, emphasizes the dangers of loyalty assumptions and feedback surveys, and highlights the financial and reputational costs of a bad customer experience. He shares the five enablers and seven behaviors for improving the human experience, emphasizes the importance of personalized email outreach, and explores the need for adult-to-adult relationships and human connection in organizations.

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells speaks to Gareth Turner, former marketer at Weetabix, and current founder of the marketing consultancy, Big Black Door. Gareth and Mike discussed a wide range of topics including: ‣ Awareness and reputation building on LinkedIn ‣ AI in marketing  ‣ CMO’s focus in 2023 ‣ Favourite ad campaign of 2022 ‣ Advice for those entering the industry

In this episode of The Six Sells Podcast Mike Nicholson from Six Sells speaks to Phil Rowley, Head of Futures, at Omnicom Media Group about their new report, titled 'At The Edge; the next decade in tech'. Phil shares some really interesting stories about start-up tech companies that will perhaps usher in a decade of tech that is based on the themes of kindness, assistance, protection, connection, fairness, and responsibility. There are plenty more examples in the report itself, so please download it for free here - https://reportsuk.omnicommediagroup.com/38109/84989/index.html

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks to Stefanie Briec at Freewheel about the state of TV advertising, both linear and connected TV. The conversation started by asking a question that probably hasn't been asked much in recent years and then explores how marketers and media planners are traversing the fragmented CTV marketplace as they plan, deliver and measure advertising campaigns. Stefanie shared her thoughts on a range of topics which include: ‣ What TV adds to a media plan ‣ Benefits offer CTV ‣ Planning, delivering, and measuring campaigns  ‣ Solving the fragmented supply ecosystem ‣ Scale in CTV ‣ Investment in CTV ‣ The future of CTV

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells speaks to Jo Eckersley, CEO, of Bubbl. Can you imagine a commercial scenario where the experience for brands, publishers, and consumers was perfectly balanced? If so, you may have just imagined Bubbl. Bubbl’s geolocation plugin supercharges existing mobile apps to drive in-the-moment customer engagement, revenue, and loyalty. Businesses can easily create virtual fences and deliver pre-built location-aware push notifications, images, videos, and surveys to app users crossing digitally-defined areas without the need for IP or phone tracking. In this episode, we discuss both ideas and case studies for fast food, sports, and travel, but the opportunities are virtually limitless.

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells talks to Anthony Crocker at The Telegraph. Anthony is the Head of Commercial Success Strategy at the Telegraph, and he talks to Mike about a number of topics including: ‣ Moving to a subscription model ‣ Fewer ads, more impact ‣ Putting the experience of the consumer first ‣ The metrics that matter  ‣ Measuring and reporting ‣ Sustainability 

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks to Faris Yakob of Genius Steals. Faris is also author of the book Paid Attention, and spoke to Mike about many things including how the traditional model of advertising is broken, his career to-date, the ingredients of an emotional ad, and so much more.