Paul Wright on The Six Sells Podcast

Paul Wright, the Head of Uber Advertising for the UK and Eire, shares his journey from a sales assistant to a leader in media. He discusses the intricacies of working with media agencies and how targeted advertising is revolutionizing ride-sharing experiences. Insights into the role of consumer intent reveal innovative strategies for engaging customers during idle moments. Wright also dives into the evolving landscape of FMCG and e-commerce, highlighting the emergence of convenience delivery services and the importance of ethical advertising practices.