The Six Sells Podcast
Paul Wright on The Six Sells Podcast
May 10, 2024
Paul Wright, the Head of Uber Advertising for the UK and Eire, shares his journey from a sales assistant to a leader in media. He discusses the intricacies of working with media agencies and how targeted advertising is revolutionizing ride-sharing experiences. Insights into the role of consumer intent reveal innovative strategies for engaging customers during idle moments. Wright also dives into the evolving landscape of FMCG and e-commerce, highlighting the emergence of convenience delivery services and the importance of ethical advertising practices.
43:08
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Quick takeaways
- Paul Wright emphasizes the necessity for advertising agencies to adapt creatively to the evolving digital landscape and shifting client demands.
- Uber Advertising's innovative strategies, such as marketplace visibility and journey ads, showcase their intent to redefine retail media engagement.
Deep dives
Career Journey in Media and Advertising
The guest shares his extensive career journey, starting from his first job as a sales assistant at Sky Channel, where he gained experience in a startup environment before it evolved into BSkyB. He reflects on the shift from banking to media, appreciating the dynamic nature of startups, which often oscillated between boom and bust phases. His experience includes running a digital team at a startup that raised a significant amount of money but ultimately failed, highlighting the unpredictable nature of the early internet era. Through a return to Sky and various entrepreneurial ventures, he has navigated the changing landscape of media and advertising, giving him a broad perspective on the sector.
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