Paul Wright on The Six Sells Podcast
The Six Sells Podcast
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Evolving Dynamics in FMCG and E-Commerce Growth
This chapter explores the shifting relationships between agency-facing and client-facing roles in the FMCG sector, particularly the split between e-commerce and brand teams. It also examines the rise of convenience delivery services, reflecting changing consumer preferences for grocery delivery apps over traditional shopping methods.
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Transcript
