Paul Wright

Paul Wright, the Head of Uber Advertising for the UK and Eire, shares his journey from a sales assistant to a leader in media. He discusses the intricacies of working with media agencies and how targeted advertising is revolutionizing ride-sharing experiences. Insights into the role of consumer intent reveal innovative strategies for engaging customers during idle moments. Wright also dives into the evolving landscape of FMCG and e-commerce, highlighting the emergence of convenience delivery services and the importance of ethical advertising practices.

Dr. Paul Wright discusses the physical details of the Nativity story, wealth in ancient times vs. modern, architecture of Palestinian villages, cultural practices in Bethlehem, community support during childbirth, and the realism of the Christmas story in a family context.