In this episode of The Six Sells Podcast, Mike Nicholson speaks to Hamid Habib, Managing Director at Arena (formerly Havas Entertainment), to explore what makes modern media strategy effective.
Hamid and Mike discuss how to align audience strategy, creative integration, and flexible planning in a fast-changing media landscape.
Topics covered include:
⦿ Hiring for attitude, training for skill
⦿ Moving from rigid to flexible planning models⦿ Audience strategy using propensity modelling
⦿ Choosing meaningful media over maximum reach
⦿ Integrating media and creative for better outcomes
⦿ Creating digital content tailored to platform behaviours
Whether you’re in media planning, advertising strategy, or creative production, this conversation offers practical insight from a proven leader in the field.
#adtech #advertising #media #marketing
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