Chris Evans Likes a Book

For three or four days after that interview to a million people, I was outselling the highway. The next day Chris Evans goes on to finish reading the book and spends the next day on his breakfast show with his one million audience sharing anecdotes from the book. And it's really interesting because what we're almost doing is optimizing advertising through GCSE maths. It's not, you know, there's fundamentally no such thing as 'letting your own mathematical system do a terrible thing' You can only obtain efficiency in a world where the future is entirely predictable and your target audience is entirely known to you in advance. This idea that we can reduce this to simple formula optimization problems is bullshit.