Rory Sutherland on The Six Sells Podcast
The Six Sells Podcast
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B2B Pricing
Chappon LinkedIn runs a heavy construction equipment company. He feels that his sales and marketing are probably quite traditional and boring. One thing to do is to look at experimentation in B2B pricing so that you avoid narrow comparison. Zoom provides B2B sales with a halfway house between not meeting someone or the expense of a face-to-face meeting.
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