The Six Sells Podcast cover image

Rory Sutherland on The Six Sells Podcast

The Six Sells Podcast

00:00

You Don't Say What You Think

You don't have to necessarily be famous before you can change. YouTubers, for example, made millions of pounds through their content. Steve Jobs said that it's not the consumer's job to tell me what they want. I think there is something very dangerous because in this defensive decision-making world, research is used effectively to sanitize decisions.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app