Rory Sutherland on The Six Sells Podcast
The Six Sells Podcast
You Don't Say What You Think
You don't have to necessarily be famous before you can change. YouTubers, for example, made millions of pounds through their content. Steve Jobs said that it's not the consumer's job to tell me what they want. I think there is something very dangerous because in this defensive decision-making world, research is used effectively to sanitize decisions.
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