How Do You Find Out the Truth From a Thicket of Misinformation?

If you could be in the audience for a talk from any one advertising legend, Pass or present, who would it be? How would luck, Gossage, probably. He was the person who actually effectively made Marshall McLuhan famous. And oddly, David Oedleby and he, although very, very different kind of respected and liked each other. Every question in business ultimately boils down to a single question: what is really going on here?