What Do You Know About Sunk Cost Bias?

In this episode of The Six Sells Podcast, Mike Nicholson speaks to Rory Sutherland, Vice Chair, at Ogilvy UK.

In this hour and half, we covered so much ground including Rory's views on why the political situation in the UK ISN'T a sh*t show, B2B marketing, the importance of reputation and personal brands, the attention economy, the power of stories, how best to learn, the book he learned the most from, the one advertising legend he would want to listen to and much, much more.