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Rory Sutherland on The Six Sells Podcast

The Six Sells Podcast

CHAPTER

What Do You Know About Sunk Cost Bias?

Behavioral scientist says the general public would benefit from knowing about sunk cost bias. Adoption of new behaviors is a sigmoid curve, slow at first, rapid then slow. The Japanese toilet will take 70 years before it cleans your bum for you - that's how satisfied people are with their basic toilet.

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