Rory Sutherland on The Six Sells Podcast
The Six Sells Podcast
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The Value of Fame as a Probabilistic Advantage
The value of fame as a probabilistic advantage is missed by modern performance marketing. Being indiscriminately famous or more famous than you think you need to be looks like wastage, says Chialdini. Fame causes people to bring opportunities to you from sources you weren't even aware of. The idea that you can define in advance where your opportunities come from with a high degree of predictive ability is fundamentally wrong.
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