Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Introduction
00:00 • 4min
How to Get Your Executives Alined on What the Fundamental Goal of Marketing Is
03:53 • 2min
How to Get the Sales Leader on Board to Drive Demand Gen
05:38 • 3min
How Do I Convince My Boss Is to See the Opportunity in a Demand Gen Strategy?
08:34 • 2min
What's Not Working?
10:30 • 4min
Is There a Place for Email Marketing?
14:10 • 3min
I Love to Love of You
16:58 • 3min
Building a Community on a Platform
20:22 • 2min
Is Linton a Good Platform for Content Marketing?
22:20 • 4min
Is Filling That Gap Worth It?
25:54 • 3min
How Do You See It Evolving?
28:24 • 2min
I'd Love to See a Transition to a Full Cycle Sales Model
30:02 • 3min
Is There a Variable Com Plan for Outbound Only?
32:47 • 2min
Leverige, Channel Partners, Happy Scaling
34:37 • 2min
How Much Does Your Product Cost Per Year?
36:44 • 4min
Is There a Good Ratio of Sales to Marketing?
41:02 • 2min
How to Set Hero Targets When Starting Out Marketing Team at Early Stage
43:14 • 4min
The Biggest Content Challenge Is Highly Complex Service
47:28 • 2min
The Best Way to Build an Audience on Linkton?
49:19 • 5min