311 - How To Create Demand in Mature Categories (and more) | TikTok Live 11
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Building a Community on a Platform
A community is built around a point of view and an idea. And doesn't need to be confined to a platform. I think th there's a community that's sort of rollying around the way that my company looks at the world, about what that manufacturing revenue and driving demand is critically important. Soi i ia challenge people thatare starting to build a community to not think about what platform you're going to build it on but think about why people are going to be a part of it.
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