311 - How To Create Demand in Mature Categories (and more) | TikTok Live 11
GTM Live
00:00
How to Get Your Executives Alined on What the Fundamental Goal of Marketing Is
Executives not being aligned, the executives not understanding modern marketing. Is it to a, create more email addresses for your sales team to call? If so, you'll get a certain outcome. is it to drive more revenue through your web site? if so, youre goin to get a certain outcomes. "We're not hating our goals. Our goals aren't alined," says Bbbbbo.
Transcript
Play full episode
