311 - How To Create Demand in Mature Categories (and more) | TikTok Live 11
GTM Live
00:00
The Biggest Content Challenge Is Highly Complex Service
Baron poler says, biggest content challenge here is highly complex service. This is consistint in most enterprise be to be sales, right? The users are not the buyer. If your product is too complex and buyers don't understand what it oes, then you're going to struggle to market and sell it. It's no different than trying to sell a b m hnology or try to sell finance software to c f o.
Transcript
Play full episode
