How Do I Convince My Boss Is to See the Opportunity in a Demand Gen Strategy?

You need to get your team on board with the idea that what you're doing right now isn't working. People need to feel the pain of something not working in order to even consider another solution. And it creates a meaningful business risk. The only way to convince your boss is to see the opportunity in a demand gent strategy. It's a great question. There's multiple angles to it. Number one, you need to get a lineman and get people to feel like things are actually not working or under performing. Otherwise it's just like, it's this thing that's been going on, we're like, we're not going to solve it right now.