311 - How To Create Demand in Mature Categories (and more) | TikTok Live 11
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How Much Does Your Product Cost Per Year?
The first real step is understand your customers, understanding how you target them. A lot of people like to sort of just skip by the strategy and thers like, ok, let's just produce another video for tick talk or what' do five episodes of a pot gast? But that's more of a long term strategy for us. The goal of of a podcast, i believe, is to evangelize the category of what you're selling. And if in that case, the podcast needs to be deeply rooted on how we get people to buy our product.
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