311 - How To Create Demand in Mature Categories (and more) | TikTok Live 11
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How to Get the Sales Leader on Board to Drive Demand Gen
The big challenge is that most marketing either isn't driving the impact, or isn't measuring marketing the right way to demonstrate that they're driving the impact. The real thing is that there's just a fundamental misalignment about what the what the goal of marketing is and how it should be executed based on how buyers by to day. Another one advice for marketing teams that want to run demand gen but leadership wants quick results: Aslete ask the leadership team what they want you to do, and then do it and measure it.
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