Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Introduction
00:00 • 3min
Dave Berson, Head of Product Growth and Monetization at Canva
02:37 • 2min
Canva: How I Become a Product Manager
05:05 • 2min
Canva Pro: How I Joined the Team to Rewrite the Front End of the Product
06:47 • 4min
How to Grow a Subscription Business
10:40 • 2min
How Canva's Engineering Growth Culture Changed the Way We Do Engineering
12:22 • 3min
How to Scale a Team That Quickly
15:13 • 3min
The Growth Journey of a Billing Team
18:11 • 2min
Canva's Culture of Open Communication
19:42 • 2min
How Campbell Pro Groups Communicate Their Progress
21:17 • 2min
Canva's Asynchronous Communication Tool
23:27 • 2min
How to Grow a SaaS Business
25:17 • 3min
Canva Pro Unlimited: A Step Change in Growth
28:20 • 4min
How to Identify the Features to Add the Most Value to Your Product
32:20 • 3min
How to Test Canva Pro Features
35:01 • 2min
How to Balance Potential Ideas and Surveys for Canva Pro
36:50 • 3min
Canva Pro and the Growth Loop
40:09 • 3min
Canva Pro: A Pro Product That Adds Value
43:00 • 3min
Canva's Pro and Enterprise Versions
46:26 • 3min
Canva Pro and Enterprise: How to Experiment Between Segments to Improve Features
48:59 • 3min
How Long Are Persona Documents?
52:06 • 2min
How to Use Customer Research to Grow Your Product
54:25 • 2min
The Importance of Product Features
56:44 • 2min
How to Scale Up Your Product
58:16 • 3min
How to Choose the Right Price for Your Business
01:01:33 • 3min
How CanvaPro Reports Health Metrics
01:04:07 • 3min
Canva: A Growth Channel
01:07:04 • 2min
How to Hire Awesome People
01:09:03 • 2min
How to Relax After a Crazy Day in the Office
01:10:57 • 2min
Canva Pro: How to Use It to Your Advantage
01:13:04 • 4min