How Canva drives growth for their paid subscription product
Growth Manifesto Podcast
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How to Test Canva Pro Features
You start with where it makes the best product experience. And so when you then step back to the free tier, you leave it in the same place really. So we put a crown on a lot of our paid features before out in the free state. We sort of tell them a little bit about the benefit of that feature and how they can be doing more.
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