How to Choose the Right Price for Your Business

If you had to choose a price to start with and you didn't have the market yet, how would you figure it out? You can build a range through talking to your users of what you think might be an acceptable range. I believe an industry standard multiplier on top of what people say they'll pay and what they'll actually pay when it push comes to shove is about 30%. That's probably where you could start. But if you're early on, I think it makes sense to index towards giving away as much value as possible.