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How Canva drives growth for their paid subscription product

Growth Manifesto Podcast

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How to Grow a SaaS Business

Canva's valuation compared to three years ago, like has it tripled or has it just doubled? I think it's tripled, but it was 3.2 billion in 2017. And now it's six billion like US or something. As of the last raise, is that right? Or the 8 billion? Just so many billions now, I don't even know which ones to go with. Canvas Pro: We have an exit survey when somebody cancels Canvas Pro and we just ask them what are canceling and is there anything we could be doing better to change their mind in future? So one of the ways we look at continuing growing is how can we solve more customer problems?

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