
How Canva drives growth for their paid subscription product
Growth Manifesto Podcast
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Canva Pro and the Growth Loop
I would just be hooked on surveys if I had that many people on the site. These days obviously with GDPR and our bigger profile, we have to follow a bit more rigor in terms of emailing someone who might have previously unsubscribed by marketing. So it keeps the trigger finger FA, but yeah, it definitely used to go wild on the surveys. You spoke before about the growth loops. Could you just explain to what that is, like in profile an example of one that is effective? Yeah, absolutely. A really great example of one for Canva Pro and that sort of free to paid growth loop is our premium content.
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