Canva Pro Unlimited: A Step Change in Growth

The number one piece of churn feedback you will always get is price. Canva used to have free content, premium content, and then paid content. We realized people are actually paying in the ass for a lot of people that are equating Canva Pro with Netflix. They expect to get the Netflix treatment, pay one for getting limited content. And they're not getting that. So we went away and sort of solved a few problems,. figured out how we could get a ton of content in and just solve this royalty problem once and for all. It was such a step change in growth for us. Once people seen that amount of value, I think to give a relative comparison for similar stock