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How Canva drives growth for their paid subscription product

Growth Manifesto Podcast

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How CanvaPro Reports Health Metrics

We use a few different tools. We've obviously invested heavily in a data warehouse. Looker is great for product user analytics, like getting in and seeing what users are doing at various touch points. For me personally, I have a bunch of health metrics that I care a lot about. So we then try to sort of record on them, analyze anything interesting. And it's definitely been really valuable for us.

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