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How Canva drives growth for their paid subscription product

Growth Manifesto Podcast

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Canva Pro: How I Joined the Team to Rewrite the Front End of the Product

When I interviewed Canva was, or when I joined, Canva was sort of in the middle of rewriting the entire front end of the product. And this was actually something that motivated me to join Canva because I think anybody who has ever worked at a tech company knows the horrors of old legacy code. So I came in and helped out on that for a few months but then we started doing all the really obvious stuff. There was a lot of so much low hanging fruit. Our users didn't know about them because they weren't revealed anywhere in the product.

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