How Canva drives growth for their paid subscription product
Growth Manifesto Podcast
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Introduction
The number one principle I always try and go back to is, how can we grow through adding value and demonstrating value? And so really, you know, that actually starts with product. As long as a customer is receiving what they need to be in a value, they'll continue to pay for your product. So both sides are wing-wing-wing. I think it's a really great grid business model from that point of view.
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