Canva Pro: A Pro Product That Adds Value

The free freemium tier is a really strong way for us, to achieve our mission of making design affordable and accessible. As part of that, we don't restrict the free tier. In Canva, we've actively decided never to employ a practical friction. Like some of that might be that we cap your monthly downloads at 100 designs or something like that but we never wanted to go that route. So we have to create a pro product that adds value rather than just unlocks constricted value.