
 The Next CMO The Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”
 30 snips 
 Jan 24, 2023  Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12 
 Introduction 
 00:00 • 2min 
 CMO Podcast - Darryl Alfonso 
 01:38 • 2min 
 The Difference Between Marketing Technology and Marketing Operations 
 03:34 • 2min 
 What Are the Major Types of Marketing Operations Leaders? 
 06:00 • 3min 
 The Future of the Marketing Operations Leader 
 08:40 • 5min 
 Do You Need a Do-Over? 
 13:27 • 2min 
 The Martec Handbook - What Is It All About? 
 15:49 • 3min 
 MARTech - How Do You Keep It Up to Date? 
 19:14 • 2min 
 The Pitfalls of a Marketing Technology Approach 
 21:14 • 3min 
 The Show of Threes 
 24:01 • 4min 
 How to Get the Marta Cam Book? 
 28:29 • 2min 
 What Advice Would You Give to Current CMOs? 
 30:30 • 3min 
