

The Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”
30 snips Jan 24, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
CMO Podcast - Darryl Alfonso
01:38 • 2min
The Difference Between Marketing Technology and Marketing Operations
03:34 • 2min
What Are the Major Types of Marketing Operations Leaders?
06:00 • 3min
The Future of the Marketing Operations Leader
08:40 • 5min
Do You Need a Do-Over?
13:27 • 2min
The Martec Handbook - What Is It All About?
15:49 • 3min
MARTech - How Do You Keep It Up to Date?
19:14 • 2min
The Pitfalls of a Marketing Technology Approach
21:14 • 3min
The Show of Threes
24:01 • 4min
How to Get the Marta Cam Book?
28:29 • 2min
What Advice Would You Give to Current CMOs?
30:30 • 3min