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The Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”

The Next CMO

00:00

MARTech - How Do You Keep It Up to Date?

There's a lot of stuff out there. Trick in my mind is giving people a coherent view that includes all the right stuff without too much of the stuff so that they can actually understand it. So I don't envy Scott Brinker and his technology landscape because that is something that gets out of date every year.

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