The Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”
The Next CMO
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Introduction
The next CMO podcast is sponsored by Plana, makers of the world's first AI-based marketing leadership platform. In this episode we speak to Darryl Alfonso, author of Martec Handbook: Build a Technology Stack to Attract and Retain Customers. He goes into depth about the definition of what's inside marketing operations as well as key things you should be thinking about in approaching it.
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