What Advice Would You Give to Current CMOs?

Marketers have a tendency to forget that marketing is not just an art for the sake of it, right? We are running businesses and we are trying to drive business results and influence customers. Great marketing operations really thinks about running marketing like a business. And at the end of the day, it's the numbers that matter and it's theNumbers that we report up into leadership and to shareholders,. et cetera.

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