The Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”
The Next CMO
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What Are the Major Types of Marketing Operations Leaders?
Marketing operations leaders often come in sort of different flavors is the way I think about it. Right now, you'd be hard pressed to find a VP of marketing operations titled that reports directly to the CMO. But there are a few really good vice presidents of marketing operations and I consider them close friends.
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