CMO Podcast - Darryl Alfonso

Darryl Alfonso: I have spent the last little over 15 years leading marketing technology and marketing teams for businesses of all sizes. He wrote a book on this topic that he's so passionate about, and it's called the Martec Handbook and was published just this past August. "I really think that with marketing technology today and marketing operations, which is the function that manages marketing technology, businesses can really employ those two things to be a big differentiator," says Alfonso.

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