The Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”
The Next CMO
00:00
The Difference Between Marketing Technology and Marketing Operations
Marketers often use these terms almost synonymously, which is Martec and marketing automation. Marketing operations has become a much more strategic function involved in planning and strategy involved in process design. Technology management is a piece of it as well as business intelligence analytics and business alignment - that's marketing operations charter.
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