The Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”
The Next CMO
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The Martec Handbook - What Is It All About?
The Martec handbook is meant to be a field guide that a marketer can keep next to their desk as they're going through and handling and tackling some of these challenges. One of the biggest things that I hope this book communicates over is the importance of having a Martec strategy. An effective Martec strategy is one that delivers value to both your customers and through the business by use of Martec.
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