The Future of the Marketing Operations Leader

Darryl: I love the way you think, Darryl because you're clearly an organized thinker. And now you've talked about the head of marketing operations in these three categories. The technology expert, the process designer, and then the COO - which I'm hoping we start to move. When do you think a company should first think about hiring their first full-time marketing operations professional? It's going to depend on how big they are, but it could very well be bringing in a marketing operations leader.

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