The Show of Threes

In threes, what are the handful of things that every marketing executive should definitely be doing when it comes to their marketing technology approach? One is taking inventory and mapping your tools to the core functions that you want to accomplish as a team. The second one is this idea that data should move smoothly throughout the entire MARTech journey or customer journey. And the final one is really to invest in how I think that marketing teams may send their team members to conferences.

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